INTRODUCTION SWOT ANALYSIS Strengths Weaknesses Opportunities Threats
DATA ANALYSIS & INTERPRETATION Brand Name & Brand Image Key Messages Airline Fleet and Destinations Partners & Alliances, Franchising and Low Cost Carriers Terminal 5 Market Opportunities Technological Innovations Social and Environmental Responsibility Management and Leadership Marketing Strategy Bad Publicity Other Treats
SWOT ANALYSIS CONSIDERATIONS BA’s STRATEGY, COMMUNICATION & TEAMWORK CONSIDERATIONS BIBLIOGRAPHY |
