It is useless to mention that Marketing is vital for your web site success. A word of warning!
Make sure to adopt the No Spam Policy in your marketing. Today you can easily find cheap mailing lists claiming that these list contain opt in subscribers. Be careful, as this is not always the case. If your web site is black listed for spamming activity, you are in great trouble.
The most effective marketing is Paid Advertisement and Paid Priority Inclusion in Search Engines, but these cost money.
Alternatively you can submit your site to Search Engines using their free services. But be prepared, it could take up to 6 months before your web site is indexed. You can also submit to Directories and Free For All Link Pages, which are not very effective. In this case make sure to use a generic free e-mail account, like Yahoo or Hotmail, as you will receive ton’s of e-mails in return. This may disrupt your daily work if you use your main e-mail account.
It is also wise to sign Guest Books when you visit a web site, as this gives you the opportunity to leave a link back to your web site.
Banner Exchange is another form of advertisement, which could be very effective at times, especially if your Banner is displayed on a web site, which receives a lot of visitors.
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