It is of strategic importance to decide what type of audience your site will
be targeting. For sure, no one wants to build a web site for his own personal use. Getting lots of visitors to one's web site is the greatest challenge at the end of the day. Just consider the millions of web sites available on the Internet.
Do you want your site to appeal for general audience?
Better known as Family Friendly Site!
It is very important to be aware of certain policies and laws varying from country to country, but all with the sole scope to protect children while surfing the Internet.
A good example is COPPA – Children's Online Privacy Protection Act.
A lot of web sites around the world are enforcing The Children's Privacy Protection Rule. This is very important if you collect personal information from your site visitors. As a general rule, you should not collect any information from children under the age of 13 without the parent's consent.
How to tackle this issue?
Today there are various organisations known as 'Ratings Bureau's' that will rate your site according to your targeted audience. Usually this is done via an online questionnaire. The system according to your answers will generate a small code, which you will need to insert in your web site. This code will instruct search engines what type of audience your site caters for. In the other hand parents should enable the 'Content Advisor' in their browsers, so that web sites target for mature audience, will not show in their browsers, thus ensuring safe internet use for their children.
Other organisations will personally review your web site and provide you with a Safe Surf, or Child Safety badge to display on your web site if you satisfy all the Family Friendly sites requirements.
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Targeted Audience
